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Search Engine Optimization (SEO)

We get your business found.

Search Engine Optimization, otherwise known as SEO, is a major buzzword among businesses that rely on the Internet. SEO boils down to one thing: whether or not your website show up in Google’s “natural” or “organic” search results when someone searches for your products or services within your service area.

When was the last time you searched Google for something? How far down the page did you scroll before you clicked a link or revised your search? Did you ever click to the second page?

In all likelihood, you didn’t go to the second page. In fact, you probably didn’t go past the first 5 results. Neither do your customers when they search for your business.

On-Site SEO

W3C Standards & Semantic Coding

W3C Standard Coding
All of our websites start with the on-site fundamentals that make for solid SEO. We use WordPress, which we can customize to fit the needs of most business. Our custom-coded themes are written using HTML5, CSS3, PHP, Javascript (mostly the jQuery library,) and Ajax. We stay up to date with the best practices put forth by the W3C as well as the leading experts in web standards and development.

We code our sites this way so that Google can understand the hierarchy of information that is on your site. Semantic and organized coding ensures that Google ‘understands’ your site.

Great Content & Content Organization

Your content matters. We make sure to help you provide us with the important content that is going to make a difference to your potential customer as well as to the search engine. Furthermore, we organize that content into an easily navigable structure so that your customer and Google can understand it well.

KML & XML Sitemaps

Search Engine Optimization
Data, data, data… what you see when you visit your website is the tip of the iceberg. Behind the scenes is an entirely different story that starts with a <!DOCTYPE> declaration and ends by communicating structure, content, microdata, rich snippets, and more to googlebot.

The more information we can give Google about your business (products, services, areas served, etc) the better Google can understand who you are and what we do. We include technical data on your website with which users will never interact. These special data sheets help clearly delineate and convey more information about your site to the search giant.

Off-Site SEO

We do a number of supplementary submissions and configurations to ensure that your website and business are properly linked with Google. Some of the tools that we take advantage of are Google Webmaster Tools, Google MyBusiness, Google Analytics, DMOZ.org, Alexa, and more.

SEO Goals: Be Relevant & Trustworthy

While the search engine optimizing your website is an extremely complex process, the goal is simple. Google decides which links to pull up from it’s massive Index by rating the links on relevancy & trustworthiness (among other things.) Google uses complex algorithms to determine just how relevant to the search query your website is. Additionally, it uses a number of factors to determine whether or not your site is worthwhile to the searcher.

It is impossible to guarantee search rankings, but the majority of our customers show up in the top 3 search results for their main services within their service areas.

Special

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